The media platform i used to present my media project was via YouTube and Blogger which was simplistic and easy to access on all smart devices and on a portable stage.
genre: Indie pop (also typeset as indie-pop or indie-pop) is a music genre and subculture that combines guitar pop with the style and tone of mainstream pop music.
Genre INDIE POP conventions.
· Relationship featured at some point in the video
· Adult actors used
· Artist performance OR narrative
· Guitar featured in performance
· Black and white filters
· Mixture of camera shots, close and far away
· Slow motion sequences
· Most Indie Pop music videos includes a live performance from the artist which makes the audience focus on the talent the artist has. It makes their career about their passion for music rather than success. Live performances promote the artist/s too. This enables audiences to see the atmosphere the artist creates in their concerts encouraging the public to watch the artist/s live Performance is often partnered with a narrative to break up the music video thus, creating the music video memorable
· Dialogue are often used in music videos either in the beginning or the end to tell or conclude the story.
· filters are often used over the top of clips or the entire video to give a certain idea to the viewer, such as memory, age to the video or showing the clip in a positive or negative light
here is my plan for the essay question...
The way I conform to the convention to the conventions to modern day stereotypical media products from the genre of indie based on a music video was firstly, a narrative (story line) from which gave my music video a purpose and a story to tell based on the lyrics. I believe we succeeded in conforming to this and i think if the audience was to spot this video they would know the genre of song without the soundtrack as the story line and other visuals all but challenge the forms and conventions of a Indie pop music video. The story line includes a ex couple whom a young adult who is still in love tries to find the confidence to approach this girl who without him knowing till the end wants to try again with a romantic relationship. This relationship expression also conforms to love songs as it is essential with this soundtrack to include a romanticised story line.
To back up the previous point, another way our media product uses the conventions of an Indie-pop genre is the variety of shots and camera angles which provides an insight to the creativity of our production. This helps visually categorise our music video with the relevant genre and helps the understanding of our product to which proves our success in trying to conform to the specific convention. We used many shots such as close ups, long shots and first person view shots to show originality but make the footage more entertaining to film and to watch. the use of scenery more so helps set the scene and understand the setting to which the characters are set in to understand relationships as a young adult. Again, we used another use of shots by changing the filters to help promote a flashback effect and a previous moment other than the present tense story line and moments shown in the music video. The old filter is used like a darker fade over with murky colours to show an old piece of footage.
Another way we contributed to the forms and conventions of a real media product was to include the character in the music video with a acoustic guitar and singing the lyrics which strongly conform and help easily attract the music video to the track as the guitar matches the guitar played on the song and the lyrics whom Sophie the actor was actually singing make her suit the song and made the audience question whether or not she really sung the song. This showed a success as it showed the music video achieved a professional outlook and the character singing helped make the video look a better quality and more creative especially as editing a lip-sync is greatly difficult.
However, our media project also challenges the real media forms and conventions of the relevant genre most appropriately by using young adults or teenagers rather than adults. With adults used in the video it makes it seem more mature and realistic, especially with romance but we planned to challenge this because of our experience and knowledge. We believed as a group to do a romance based on our own age because that's where we most understand and more so, its different and it suits our project more as we felt more comfortable especially as our idea before our rough cut exposed a teenager theme.
Another way we challenged this convention of Indie-Pop was by not using any 'old skool' footage or filters such as black and white and retro filming as we used other filters to make this more realistic but with a modern take on romance we believed the flashbacks were not that old so we used another filter instead but i still believe this was just as effective and successful as it was clear to the audience it was a flashback. Black and white is common in this convention as Indie is promoted as Retro therefore old footage in black and white would conform to the genre as it expresses an old style visual from the footage.
Additionally, yet another way I challenge the forms and conventions of the relevant genre is by not using dialogue throughout the project. This was because we deemed the music more important as the narrative symbolised the lyrics therefore dialogue wouldn't be effective nor important. We used lip-syncing instead however, the lyrics were like dialogue just song and with great relevance in the lyrics meaning we chose this than dialogue to narrate the project and help make sense of the situation occurring.
We got inspiration from a film director called Wes Anderson who created great films such as Fantastic Mr Fox, to help inspire our music video. His screen directions are so creative and quirky which fits the indie pop style and conventionality therefore with wide scale research, we used his centre shot of characters to duplicate to which worked in our favour as it made shots look symmetrical and the use of symmetry showed quality and creativity to which we could use to our advantage to help achieve a great professional looking successful music project.
We also, from our ancillary task became influenced by a colouring book called 'Little White Lies' to which we came up with an original idea to have a colour in style Digipak CD cover. this also conformed with original ideas to be quirky and different to suit the genre despite coming up with creative ways to gain attention and entertain our potential audience and consumers.
Another style we used for our Digipak was the inside cover which we coloured in ourselves to show different ideas on how our character was perceived if you didn't know the character and hadn't seen the music video. This offers a variety of insights and an idea to encourage the audience to become involved and to entertain them. We used Pop Art by Wes Anderson who inspired us to draw like him as pop art is different and with his style conforms to the odd style we try to achieve via the conventions of a indie pop genre of real media products.
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