I do not remember any particular album posters mainly because I would never pay attention to them or they would never catch my eye. The main way I would know about an album is by word or mouth over social media and artists talking about them rather than a poster that I've seen out and about.
HOW IMPORTANT IS A POSTER TO YOU DECIDING WHETHER TO BUY THE ALBUM?
I do not believe a poster is as important in this day and age as it used to be. With the internet allowing word of mouth to spread things faster and to a wider population, posters are becoming less of a necessity. Another drawback to posters is the cost, however, posting on social media sites is free so its becoming more attractive to artists as its cheaper and a single post can reach more people than one single poster.
IN YOUR OPINION WHAT MAKES A GOOD POSTER?
I believe a poster should be simple yet bold. It should be something that people would want to look up the details of. A good poster should have a single image which relates to the album but turns heads with a good contrast of colours to attract people to it.
HOW MUCH SPACE SHOULD THE ACT AND TRACK NAME TAKE UP?
I believe that the track name and act should be very visible so that people know what the poster is for and who its by. Without this, the poster may just look like a picture of something with no link to anything. However, after a long time once the album and artists is well known, it is less of a necessity to have the track and act name on the poster as people will already know and associate the poster without the names to the track and act.
SHOULD THE IMAGE BE OF THE ACT OR A PIECE OF DESIGN WORK?
I believe that this can vary from poster to poster depending on what you want, for example, an act may want to have an image of themselves on the poster to let his audience know it is him; On the other hand, an act may just want a piece of artwork which people then associate their track to instead. This can vary depending on whether the act wants to push themselves forward or the track.
SHOULD THERE BE A COOMON THEME ACROOS THE POSTER AND CD COVER?
In my opinion, I think there should be a common link between the poster and CD cover so that when someone sees one out and about they will be able to remember the poster they saw the other day and realise this is the CD for it or the other way around. I believe if they do not link, people may struggle to associate the two and think they are unrelated.
DO YOU LIKE TO SEE A QUOTE AND/OR STAR RATING?
Personally, this is not necessary as music should be a personal preference so it does not matter what other people think.
SHOULD THE ACTS SOCIAL MEDIA ACCOUNTS BE ON THE POSTER SOMEWHERE?
To me, the acts having their social media accounts on their poster can bring lots of benefits. With the internet and social media being such a huge part of everyones lives, having an account which the acts can advertise on for free and reach a wide range of people will attract people. By putting these accounts on their poster it will allow people to search for them and find more to do with the act from their advertising on the accounts.
SHOULD THE RELEASE DATE AND WAYS OR PURCHASING BE SOMEWHERE ON THE POSTER?
These should be on the poster as this is what the poster was aimed for - to sell the CD. If these were not on there people would try to get the CD before it comes out and be let down or thin k that it isn't out yet. Another negative from not having these on the poster is that they may not have as many sales as expected due to people not knowing how to buy the CD or when they can buy it.
IS THE CHOICE OF FONT AND TEXT COLOUR IMPORTANT?
The choice of font and text colour can make or break a poster in my opinion. If the font and text colour do not appeal to people, then the poster will not be viewed in depth and remembered as the poster for that artists CD. However, if the not and text colour are good and very attractive, then the poster will be able to turn heads and gain more of an interest than what was probably expected.
HERE ARE SOME RESULTS WE HAD FROM A QUESTIONAIRRE
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